Barcelona, Spain | Nov/Dec 2017

Spain is a country we have a special affinity with. Working with Seagram's Gin on their New York Life campaign, in the last 18 months we've done pop-ups of between 2-6 weeks each in Barcelona, Madrid, San Sebastian, Seville and Valencia where Dante took over various hotel bars to not only bring their famous aperitivo drinks but also bring the ambiance and look and feel that makes Dante a landmark of the Big Apple.

This project was so successful that Señor Goldwind, the agency behind it, won the prestigious Effie Award for innovation at made Seagram’s Gin the number 2 gin brand in the country.